Explore Hawaii's beaches without
leaving the city! Hotel's virtual reality 'teleporter' booth lets travellers
see, feel and smell holiday locations without booking a flight
·
Marriott hotel brand unveils
Oculus Rift technology in New York
·
Invites guests to be 'transported'
to a Hawaiian beach or location in London
·
Users can feel 80-degree heat,
sea breeze and ocean mist in the booth
The future of virtual reality
took a very real - and large - step forward yesterday in an unlikely corner.
Marriott hotels has unveiled a
new travel booth in New York where guests can explore the black sand beaches of
Hawaii or the top of London's Tower 42, without buying so much as a bus ticket.
In one of the first premium
virtual reality applications outside of the gaming and entertainment industry,
Marriott is taking the immersive experience to new heights by allowing users to
feel sensory elements such as heat, wind and mist as well as seemingly 'seeing'
new locations in front of them.
Scroll down for video
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Two virtual reality booths
that transport users to a Hawaiian beach or the top of London's Tower 42
The ‘Teleporter’ is made using
Oculus Rift technology and is child’s play to use.
Users stand in a phone-booth like
structure, put on a virtual headset and wireless headphones, and then are
‘teleported’ to the destination for a 100-second 'experience'.
Built-in 4D technology means the
user physically feels different parts of the environment, such as temperature
and moisture.
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Wish you were here? Maui in
Hawaii, where you can be transported to thanks to new technology by Oculus Rift
There’s pneumatic pumps embedded
in the booth's floor, misting nozzles in the walls, heat fans in the ceiling
and floor, a ‘scent dispenser’ and a 1000-watt amplifier.
Once you virtually ‘land’ on the
beach, pumps in the floor create the cushioned feeling of sand, users feel
80-degree warmth against their skin, a gentle sea breeze and ocean mist.
The brand has partnered with
Academy Award-winning Framestore - the company who engineered ‘Ascend the
Wall’, a Game of Thrones virtual reality experience that lets you ascend the
infamous Wall from the series - to build the new booths.
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New York's Marriott Hotel
unveiled the new technology and it will travel to other locations throughout
November
‘Marriott needed to build
credibility with younger travelers,’ Michael Dail, the company’s VP of global
brand marketing told Wired.
‘The tech has been there for a
while, the application has been there, but now that it’s becoming accessible
and mainstream, we wanted to be the first to jump out there.
‘We wanted something more
immersive, more experiential, that helps people connect with that feeling of
what travel is really about.’
+4
Tower 42: 'teleporter' can show
you the dizzying heights from the top of London's seventh tallest skyscraper
Earlier this year, online virtual
website Second Life CEO Philip Rosedale said that it won't be too long before
people purchase virtual reality property for their own homes.
For now, the Teleporter will be
travelling around the US at selection locations throughout November.
Marriott hope this is just the
beginning. If someone is planning to go on holiday, they could use this
technology to check out different locations before booking.
Dail said: ‘We want to take
things to the next level and we are thinking ahead about the future of travel.’
Experience the Marriott
Hotels Virtual Travel for yourself
2 comments:
Here's a new game for all the young people out there: how many steps are we away from living in the Matrix?
Step into the newl soul harvester, the new womb for grid world, the human battery coming to a hotel near you.
Marriot is the new Sentinel. But not the only one: http://chiefmartec.com/2013/07/robots-vs-marketers-the-algorithmic-marketing-matrix/
Where is Neo when you need him?
Heck, why not just take your vacation in the matrix virtual world.
It'll be like Running Man. Whitman, Price, and Haddad. Enjoying the sunrise on a beach on an island somewhere in the Caribbean...their debt to society paid.
"Why aren't the doors opening? What do you mean I'm under arrest? I'm just trying to plan my vacation...."
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